The Zumiez Swap 'n' Shop is a new, yet familiar, retail experience. You bring in your used things and swap up to new better things. Of course its not really about the dollar value of your item as much as the pitch and backstory you have along with it. The first Swap 'n' Shop experience took place in Phoenix, AZ in 2019. As creative lead on this project I was responsible for branding, creative assets, and developing the actual experience. I even got to do some voiceover work for a Spotify ad.
One of the main tools to promote the experience was this risograph printed zine that helped explain how everything works. I designed the zine and wrote all the copy. Photo credit here goes to Risolve Studio who printed the books.
These are some multi-purpose compositions used for a lot of the digital promotions.
If only I actually had time to take any photos! Here's the dollar store I made out of cardboard, the Zumiez lounge area, and an example one of the brand's areas. It was important that I steer away from the look and feed of a trade show and keep things inviting and interactive.
The Zumiez Unwellness Center is one of my most ambitious projects. With the Zumiez Marketing Team we took over an entire convenience store in Texas to create a new retail experience.
Exclusive products were disguised as chip bags, Slurpees, and other bodega snacks. On site there were additional activations including a claw machine, DJ freezer, and shopping cart races.
My role for this project was to brand an entire fictitious store, promote the event, and help art direct the look and feel of the physical space.
You can see a lot of my design pieces in packaging and on-site signage in Zumiez's video recap!
Note: you can see a lot of my work here but I was not involved in the production of this video.
For this event I created a full suite of print and web promotional items. The most interesting of which is the working scratch off ticket. If you brought a winning ticket to the event you would receive free food and other prizes.
A sample of some of the signage and promotional items I created for the event.