Zumiez Air Freshener:

One of my favorite promotional projects I created with Zumiez. The challenge was to utilize the iconic Zumiez couch in a way that had never been done before. Maintaining the silhouette of the couch I recreated it with a series of unsavory sushi rolls complete in a plastic, super market package. The air freshener itself is pickled ginger scented. 
Here you can see some of the initial concept drawings I made on the way to the final product. 

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